Glossary | Marketing terms definitions Term: Ad Copy
Definition of the term "Ad Copy"
Ad copy is the main text in an advertisement that persuades users to take a particular action. This includes emails, social posts and even video scripts for videos on YouTube. Ad-copy has one goal: increasing conversions by converting visitors into buyers of usually products. To do this well requires learning how create persuasive words or phrases which will draw attention from your audience right away without boring them too much before they can see what you’re offering!
Quick Tip About Ad Copy
- Know what your user wants and give it to them through your ad copy
- Tap into the emotions of your readers and evoke an intense reaction
- Show the benefits of using your product or service, not just the features
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